Chelsea have officially unveiled new away kit just like the home strip, also does not feature a sponsor.
So Chelsea are saying that this shirt, the new 2023-24 away shirt, continues the ‘90s theme established by the home kit.
The Chelsea badge and Nike accent are both gold as a tip to the “glamour of the King’s Road”.
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Like the home shirt, this new away kit has also been unveiled without a sponsor and is available to buy without any front-of-shirt branding.
We 💙 the 90s!
Introducing our new @nikefootball 23/24 away kit.#ItsA90sThing #ThePrideOfLondon pic.twitter.com/HVPR5dBOPS
— Chelsea FC (@ChelseaFC) August 31, 2023
An agreement has been reached with technology firm Infinite Athlete over a sponsorship deal worth anywhere between £40m and £50m annually, but final approval of the deal from the Premier League is still missing.
Reports have suggested Chelsea are confident of confirming their agreement with Infinite Athlete in the coming days.
Fans who buy the new away kit without a sponsor will not have the option to add one at a later date once the agreement is announced.
